Product Description
The Omni-Bounce creates a Diffused Bare Bulb Effect. Giving even coverage across the entire frame, with lenses from 15mm to 200mm in the 35mm format. (And equal in other formats as well.) The Omni-Bounce is easy to use and goes onto and off of your flash in seconds with custom fitting, except UNI, and No Velcro. Designed for years of service with out the bulk of some other Diffusers, it is small enough to fit easily into your gadget bag or pocket.
Makes it easier to take full-on flash shots without blinding your subjects or causing harsh shadows in the background
Pprovides more flattering and naturalistic lighting
Can eliminate harsh blue tones and harsh shadows on the subject
A must-have for indoor shooting where walls and ceilings can be used to bounce off
Super-lightweight
Provides very even lighting
See below a photo example taken without Omni-Bounce (left) and a photo example taken with Omni-Bounce (right).

Without the Omni-Bounce, light is caused to go forward only and creates a harsh shadow behind the subject. With the Omni-Bounce installed and tilted to 45 degrees, a nice soft wrap-around of light is emitted creating a soft shadow behind the subject.